Instagram has just rolled out its latest feature, “Ads with Promo Codes,” worldwide, following its announcement last week. This new addition opens up fresh avenues for brands looking to amp up their Instagram (IG) campaigns.
Picture this: you’re scrolling through your IG feed, and boom! You spot an enticing promo code in the caption of an ad. With a simple tap, you can apply that code at checkout. It’s like unlocking a special deal right then and there.
What’s cool about this feature is that it not only boosts sales for brands but also provides a neat way to track IG-driven purchases.
Meta, Instagram’s parent company, made waves about this development at ShopTalk 2024. They’re essentially mirroring the successful promo code setup already in place on Facebook.
According to Meta, incorporating in-stream codes directly linked to purchases has proven to be a powerful incentive for potential buyers. In fact, they’ve got stats to back it up: advertisers leveraging this feature saw a median reduction of 9.1% in cost per purchase and a 10.1% median increase in conversions.
But here’s the kicker: Meta isn’t new to the promo code game. They’ve been tinkering with different variations for years, using everything from barcodes to other innovative methods to bridge the gap between online and offline activities.
This latest iteration, however, ups the ante by providing even more reasons for both brands and consumers to jump on the discount code bandwagon. It’s all about creating a sense of urgency and driving immediate action, rather than letting potential buyers slip through the cracks.
With Ads with Promo Codes now available globally on Instagram, the possibilities for driving consumer engagement and boosting sales are endless. So, if you’re a brand looking to make a splash on IG, it’s time to start thinking outside the box and tapping into the power of promo codes. After all, who doesn’t love a good deal?
